January 10, 2020

Kite Recommendations

By Chris Fitkin | CTO/Co-Founder

You’re already using Kite to set custom goals, run a report, and you’re looking at a prioritized list of hundreds or thousands of recommendations to reach your business goals and boost campaign performance.You’re ready to make changes, but it can be overwhelming to keep track of the changes made to your digital ad campaigns and which recommendations you would rather ignore or re-visit later. This is where understanding Kite recommendations can make this process more efficient and better tailored to your specific account.

Kite recommendations tell you exactly what changes your account needs and gives you the tools to make it happen.

The Kite recommendation tools are built to make your report more customizable and make future recommendations smarter. As a result, you can be more productive and increase your campaign performance faster.

If you think of Kite recommendations as a checklist, you can get started by marking them as “completed” or “ignored.”

Managing your recommendations in Kite will make your future reports and recommendations smarter

When you mark them complete, Kite goes into a learning mode and watches your account performance to identify how the change affects your conversions and performance data. If you ignore a recommendation, Kite learns what is important to you and will change its recommendations in your next report update.

The next time your Kite report updates you will see an increased Kite score to reflect the work and improvements you have been making in your account.

The anatomy of a recommendation

  1. Tools – Take action
  2. Action – What changes to make
  3. Location – Where to make changes inside your account
  4. Reason – Why Kite is made this recommendation
  5. Resources – Tools and information to help you implement the recommendation
  6. Data – a deep dive of information from your account that was analyzed

Track your complete recommendations

When you complete recommendations in Kite, you will see a running count of what you have done and how much you still have to review.  Using this you can break up your work, come back to it later, and know how much work is remaining.

Kite recommendations and recommendation tools will make your Kite report smarter.  Taking advantage of these tools is a valuable step in reaching your business goals. Start managing your recommendations today.

Get Kite Recommendations

Kite Recommendations Email / What’s new with Kite?

Kite recommendations tell you exactly what changes your account needs and gives you the tools to make it happen.

Managing your recommendations in Kite will increase your Kite Score and make your reports smarter and more specific to your accounts and goals.

When you use Kite to manage your recommendations, Kite can learn by understanding what recommendations are most important to you and by tracking how changes to your account affect account performance over time.

Learn more about what goes into a Kite recommendation and the tools to get the most out of them.

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Chris Fitkin


Chris brings two decades of development experience to the team and a passion for creating great software. He has also spent time in agency trenches and bridges the divide between PPC strategy and API wizardry.

In his spare time he eats vegetables and runs marathons. And no Chris, vegan donuts do not count as a health food.